PencilDrop press kit
Last updated October 27, 2026. The newest copy is always at https://pencildrop.altdevapps.com/us/press.
Media contact: Ashley Rowe, co-founder, Alt Dev Apps, hello@altdevapps.com
Everything on this page is cleared for coverage of PencilDrop. Copy the text freely, and use the pictures with the credit the style notes give.

About PencilDrop
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One line (26 words)

PencilDrop is an adult coloring app with a daily art contest: one new page for everyone each day, judged by real people with the names hidden.

One line, alternative (16 words)

PencilDrop is adult coloring with a daily art contest, made by Alt Dev Apps in Brisbane.

Short (50 words)

PencilDrop is an adult coloring app from Alt Dev Apps, an independent studio in Brisbane. Everyone gets the same new line-art page each day, colors it on an iPad, tablet or phone and enters it for free. Other people judge the entries two at a time, with the names hidden.

Medium (99 words)

PencilDrop is an adult coloring app with a daily art contest, made by Alt Dev Apps in Brisbane, Australia. A new line-art page drops every day, with a bigger scene each week and a showpiece each month, and everyone gets the same one. People color it on an iPad, tablet or phone, with an Apple Pencil, another stylus or a finger, and enter it for free. Entries are judged side by side, two at a time and without names, and each drop has a global leaderboard and one for every country. PencilDrop is made for people 16 and over.

Boilerplate (247 words)

PencilDrop is an adult coloring app with a daily art contest, made by Alt Dev Apps, an independent app studio in Brisbane, Australia. Every day there is a new line-art page, the same one for everyone, with a bigger scene each week and a showpiece each month.

People color the page their way, with pencil, marker, crayon or airbrush, or a tap to fill a shape, and every stroke stays inside the lines because each shape on the page is mapped before it goes out. The app is made for Apple Pencil, with pressure, tilt and hover, and works with the S Pen, other styluses and a finger too. A finished page can be entered for free. Other people judge the entries side by side, two at a time and with the names hidden, so a first-timer’s page can beat a regular’s. Each drop has a global and a country leaderboard, and every finished page becomes a time-lapse video to share.

PencilDrop is made for people 16 and over, and it is quiet by design: there are no comments and no direct messages. Its line art is drawn with AI image generation, and a person checks every page before it goes out.

PencilDrop is free to download on Google Play for Android tablets and phones, and is coming to iPad and iPhone on the App Store. Every competition is free to enter, and an optional subscription, PencilDrop Plus, adds brushes, palettes and pages. Learn more at pencildrop.altdevapps.com.

Key facts
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Product name: PencilDrop
Tagline: Same page. Your colors.
Category: Adult coloring app with a daily art contest
Made by: Alt Dev Apps, an independent app studio in Brisbane, Australia (https://altdevapps.com/)
Company: Rowe Digital Holdings Pty Ltd as trustee for the Rowe Digital Trust
Website: pencildrop.altdevapps.com (https://pencildrop.altdevapps.com/)
Launched: October 22, 2026, on Google Play
Platforms: Android tablets and phones (Google Play); iPad and iPhone (App Store, in review)
Made for: Adults, 16 and over
How it works: One new page a day for everyone, a bigger scene weekly and a showpiece monthly; entries judged by people in pairs, names hidden
Drawing: Apple Pencil with pressure, tilt and hover; the S Pen and other styluses; or a finger, tapping a shape to fill it
Price: Free to download, and every competition is free to enter. PencilDrop Plus is an optional subscription with no ads in the app, more brushes and palettes, and extra pages to color, bought through the App Store or Google Play.
Prizes: Digital only (pages, palettes, brushes, frames, backdrops, badges, titles and Ink), with no cash value
The pages: Our line art is drawn with AI image generation, and a person checks every page before it goes out.
Google Play: play.google.com/store/apps/details?id=com.pencildrop.app (https://play.google.com/store/apps/details?id=com.pencildrop.app)
App Store: In review, link to follow
Media contact: Ashley Rowe, hello@altdevapps.com

We don’t print a price for Plus here, because it differs by country and store. The app and its store listings show the current price, so please check one of them when you publish.

Key features
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The same page for everyone. A new line-art page every day, a bigger scene every week and a showpiece every month, and everyone colors the same one.
Color stays inside the lines. Every shape on a contest page is mapped before it goes out, so a stroke never spills over an edge and one tap fills a whole shape.
Made for Apple Pencil. Press harder for richer color, tilt to shade and hover to preview the brush. The S Pen and other styluses work too, and so does a finger.
Judged by people, in pairs. Entries are shown two at a time with the names hidden, so every vote is about the coloring itself, and a first-timer’s page can beat a regular’s.
Leaderboards and streaks. Each drop has a global board and one for every country, with season standings and a daily streak worth keeping.
A time-lapse of every page. A finished page becomes a vertical video that fills with color from the first stroke, ready to share anywhere.
Quiet by design. There are no comments and no direct messages, so the art does the talking. An entry can be reported, or a colorist blocked, in two taps.
Four minutes or a whole evening. Tap each shape for a finished page in a few minutes, or shade and layer it over an evening. Work saves as it goes, offline too.

Founder bios
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Ashley Rowe, co-founder, short

Ashley Rowe is a co-founder of Alt Dev Apps, the independent Brisbane studio behind PencilDrop and BubSync. He made PencilDrop to give adults who color a reason to pick up the pencil every day, and a fair way to see how their work compares.

Ashley Rowe, co-founder, longer

Ashley Rowe is a co-founder of Alt Dev Apps, an independent app studio in Brisbane that makes PencilDrop, an adult coloring app with a daily art contest, and BubSync, a shared baby tracker. With a background in technology and product development, Ashley built PencilDrop around a simple idea: if everyone colors the same page, the only thing left to judge is what each person made of it. The app shows entries side by side with the names hidden, so a first-timer’s page can beat a regular’s, and it leaves out comments and messages so the art does the talking.

Ashley Rowe, co-founder, with more personality

Ashley Rowe is an Australian founder and software builder, and a co-founder of the Brisbane studio Alt Dev Apps. PencilDrop started with a question he kept coming back to: why does a coloring app go quiet the moment the page is finished? In PencilDrop that is when it gets interesting. Everyone has colored the same page, other people judge the entries in pairs, and tomorrow there is a new one.

Sarah Brumbley, co-founder

Sarah Brumbley is a co-founder of Alt Dev Apps, the independent Brisbane studio behind PencilDrop and BubSync. Her role spans brand, product and customer experience, and she helps set the direction of the studio’s apps, from how they look to how they feel to use.

Longer bios are available on request from hello@altdevapps.com.

Quotes
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On the daily page

“Coloring is usually something you do on your own and then put away. We wanted to give it a shared moment: one page, the same for everyone, and a day to make it yours. Seeing all the different takes on the same page never gets old.”
Ashley Rowe, co-founder, Alt Dev Apps

On fair judging

“We wanted judging that rewards the coloring, not a follower count. Entries are shown in pairs with the names hidden, so the only question is which page you like more. Someone on their first day can beat someone who has colored for years, and we built it so that can happen.”
Ashley Rowe, co-founder, Alt Dev Apps

On making it for adults

“PencilDrop is for grown-ups who want half an hour with a pencil at the end of the day. There are no comments and no messages, on purpose. It’s a quiet place to make something, and the art does the talking.”
Ashley Rowe, co-founder, Alt Dev Apps

Style notes
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- The name is written PencilDrop: one word, a capital P and a capital D. Not “Pencildrop”, “Pencil Drop” or “Pencil-Drop”.
- PencilDrop is adult coloring, made for people 16 and over. Please don’t describe it as a children’s app or a coloring-in contest for kids.
- Every competition is free to enter. Prizes are digital and have no cash value, and PencilDrop Plus never changes how an entry is judged or what it can win.
- Our line art is drawn with AI image generation, and a person checks every page before it goes out. The example colorings in this kit are our own, not competition entries.
- The studio is Alt Dev Apps. The company is Rowe Digital Holdings Pty Ltd as trustee for the Rowe Digital Trust. PencilDrop is the app, not a company.
- Images are free for editorial use in coverage of PencilDrop, with credit: PencilDrop (the founders’ photos: Alt Dev Apps). © 2026 Rowe Digital Holdings Pty Ltd.

Images
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Logos:
- logos/pencildrop-logo-for-light-backgrounds.png: The PencilDrop mark beside the wordmark: “Pencil” in ink and “Drop” in Quinacridone pink over a Bloom stroke, for light backgrounds.
  The same as SVG: logos/pencildrop-logo-for-light-backgrounds.svg
- logos/pencildrop-logo-for-dark-backgrounds.png: The PencilDrop mark beside the wordmark, set in chalk and pink for dark backgrounds.
  The same as SVG: logos/pencildrop-logo-for-dark-backgrounds.svg
- logos/pencildrop-wordmark-for-light-backgrounds.png: The PencilDrop wordmark alone, for light backgrounds.
  The same as SVG: logos/pencildrop-wordmark-for-light-backgrounds.svg
- logos/pencildrop-wordmark-for-dark-backgrounds.png: The PencilDrop wordmark alone, for dark backgrounds.
  The same as SVG: logos/pencildrop-wordmark-for-dark-backgrounds.svg
- logos/pencildrop-mark.png: The PencilDrop mark: a drop of color whose point is a sharpened colored pencil. It works on light and dark backgrounds.
  The same as SVG: logos/pencildrop-mark.svg
- logos/pencildrop-app-icon.png: The PencilDrop app icon as it appears on a home screen and in the stores.

Store screenshots: tablet:
- store/pencildrop-store-tablet-strip.jpg: All five of PencilDrop’s tablet panels from Google Play side by side: the canvas, the tagline, judging in pairs, the finished koi pond with its time-lapse, and the art collection.
- store/pencildrop-store-tablet-1.jpg: The canvas on an Android tablet: the lighthouse page part colored with a stylus, beside the PencilDrop wordmark and the first caption.
- store/pencildrop-store-tablet-2.jpg: The panel that carries the tagline, with the lighthouse’s gulls flying out of the first panel’s tablet.
- store/pencildrop-store-tablet-3.jpg: Judging on a tablet: two colorings of the same toadstool page side by side, beside a woman holding a phone.
- store/pencildrop-store-tablet-4.jpg: The finishing moment on a tablet: the koi pond page colored in full, with the buttons that share its time-lapse.
- store/pencildrop-store-tablet-5.jpg: The art collection and the pages still to color, on two tablets.

Store screenshots: phone:
- store/pencildrop-store-phone-strip.jpg: All five of PencilDrop’s phone panels from Google Play side by side: the canvas in a hand, the tagline, judging in pairs, the finished koi pond with its time-lapse, and the art collection.
- store/pencildrop-store-phone-1.jpg: The canvas on a phone held in a hand: the lighthouse page part colored, beside the PencilDrop wordmark and the first caption.
- store/pencildrop-store-phone-2.jpg: The panel that carries the tagline, with the lighthouse’s gulls flying out of the first panel’s phone.
- store/pencildrop-store-phone-3.jpg: Judging on a phone: two colorings of the same toadstool page, one above the other, beside a woman holding a phone.
- store/pencildrop-store-phone-4.jpg: The finishing moment on a phone: the koi pond page colored in full, ready to share as a time-lapse.
- store/pencildrop-store-phone-5.jpg: The art collection and the pages still to color, on two phones.

Feature graphics:
- graphics/pencildrop-feature-graphic.png: PencilDrop’s Google Play feature graphic: the wordmark and the tagline beside the lighthouse page in a phone, in British spelling.
- graphics/pencildrop-feature-graphic-us.png: The same feature graphic as the American listing has it, in American spelling.
- graphics/pencildrop-social-card.png: The card PencilDrop’s website shows when a link to it is shared: the same art, in British spelling.
- graphics/pencildrop-social-card-us.png: The card the website’s American pages show when a link to one is shared.

Example colorings:
- colourings/pencildrop-lighthouse-lineart.jpg: Line art of a lighthouse and its keeper’s cottage on a rocky headland, gulls overhead and waves below. One of our own examples, not a competition entry.
- colourings/pencildrop-lighthouse-first.jpg: The lighthouse page filled with flat color, one color to a shape: a blue sky, a teal sea, a white tower with a red dome, gray rocks. One of our own examples, not a competition entry.
- colourings/pencildrop-lighthouse-morning.jpg: The lighthouse page in a watercolor style on a summer morning: a pale sky, a white tower with a blue dome, a coral roof and a turquoise sea. One of our own examples, not a competition entry.
- colourings/pencildrop-lighthouse-golden.jpg: The lighthouse page colored at golden hour: an apricot sky, a cream tower with a red dome, warm gray rocks and a teal sea. One of our own examples, not a competition entry.
- colourings/pencildrop-koi-still.jpg: The koi pond page in a watercolor style: red, apricot and gold koi in deep teal water among green lily pads, under a brown footbridge. One of our own examples, not a competition entry.
- colourings/pencildrop-greenhouse-morning.jpg: The greenhouse page colored in morning light: layered greens, rose and blush orchids, terracotta pots and pale glass above. One of our own examples, not a competition entry.
- colourings/pencildrop-kookaburra-dusk.jpg: The pattern-art kookaburra in a colored-pencil style: a warm cream and ochre bird on a red-brown branch against cool violet and blue-green paisleys. One of our own examples, not a competition entry.
- colourings/pencildrop-turtle-reef.jpg: The sea turtle page in a colored-pencil style: a honey-brown shell, olive flippers, coral branches and blue water deepening downward. One of our own examples, not a competition entry.

Founders:
- founders/pencildrop-founders-ashley-rowe-sarah-brumbley.jpg: Ashley Rowe and Sarah Brumbley, co-founders of Alt Dev Apps, the Brisbane studio behind PencilDrop, photographed outdoors. Credit: Alt Dev Apps.
  For print: founders/print/pencildrop-founders-ashley-rowe-sarah-brumbley-print.jpg
- founders/pencildrop-founder-ashley-rowe.jpg: Ashley Rowe, co-founder of Alt Dev Apps, photographed outdoors: a full-length portrait. Credit: Alt Dev Apps.
- founders/pencildrop-founder-ashley-rowe-square.jpg: Ashley Rowe, co-founder of Alt Dev Apps, in a near-square crop for a profile or inline use. Credit: Alt Dev Apps.
- founders/pencildrop-founder-sarah-brumbley.jpg: Sarah Brumbley, co-founder of Alt Dev Apps, in a head-and-shoulders portrait. Her role spans brand, product and customer experience. Credit: Alt Dev Apps.
  For print: founders/print/pencildrop-founder-sarah-brumbley-print.jpg

PencilDrop is made by Rowe Digital Holdings Pty Ltd (ACN 697 515 521) as trustee for the Rowe Digital Trust (ABN 13 313 912 737).
