One line · 26 words
PencilDrop is an adult coloring app with a daily art contest: one new page for everyone each day, judged by real people with the names hidden.
Press
PencilDrop press kit
Everything on this page is cleared for coverage of PencilDrop. Copy the text freely, and use the pictures with the credit the style notes give.
Media contact: Ashley Rowe, co-founder, Alt Dev Apps, hello@altdevapps.com
Last updated . Everything here is in the kit’s ZIP too, and if the two ever differ, this page is the newer.
About PencilDrop
Five lengths, from one line to the full boilerplate. Take whichever fits.
One line, alternative · 16 words
PencilDrop is adult coloring with a daily art contest, made by Alt Dev Apps in Brisbane.
Short · 50 words
PencilDrop is an adult coloring app from Alt Dev Apps, an independent studio in Brisbane. Everyone gets the same new line-art page each day, colors it on an iPad, tablet or phone and enters it for free. Other people judge the entries two at a time, with the names hidden.
Medium · 99 words
PencilDrop is an adult coloring app with a daily art contest, made by Alt Dev Apps in Brisbane, Australia. A new line-art page drops every day, with a bigger scene each week and a showpiece each month, and everyone gets the same one. People color it on an iPad, tablet or phone, with an Apple Pencil, another stylus or a finger, and enter it for free. Entries are judged side by side, two at a time and without names, and each drop has a global leaderboard and one for every country. PencilDrop is made for people 16 and over.
Boilerplate · 247 words
PencilDrop is an adult coloring app with a daily art contest, made by Alt Dev Apps, an independent app studio in Brisbane, Australia. Every day there is a new line-art page, the same one for everyone, with a bigger scene each week and a showpiece each month.
People color the page their way, with pencil, marker, crayon or airbrush, or a tap to fill a shape, and every stroke stays inside the lines because each shape on the page is mapped before it goes out. The app is made for Apple Pencil, with pressure, tilt and hover, and works with the S Pen, other styluses and a finger too. A finished page can be entered for free. Other people judge the entries side by side, two at a time and with the names hidden, so a first-timer’s page can beat a regular’s. Each drop has a global and a country leaderboard, and every finished page becomes a time-lapse video to share.
PencilDrop is made for people 16 and over, and it is quiet by design: there are no comments and no direct messages. Its line art is drawn with AI image generation, and a person checks every page before it goes out.
PencilDrop is free to download on Google Play for Android tablets and phones, and is coming to iPad and iPhone on the App Store. Every competition is free to enter, and an optional subscription, PencilDrop Plus, adds brushes, palettes and pages. Learn more at pencildrop.altdevapps.com.
Key facts
| Product name | PencilDrop |
|---|---|
| Tagline | Same page. Your colors. |
| Category | Adult coloring app with a daily art contest |
| Made by | Alt Dev Apps, an independent app studio in Brisbane, Australia |
| Company | Rowe Digital Holdings Pty Ltd as trustee for the Rowe Digital Trust |
| Website | pencildrop.altdevapps.com |
| Launched | October 22, 2026, on Google Play |
| Platforms | Android tablets and phones (Google Play); iPad and iPhone (App Store, in review) |
| Made for | Adults, 16 and over |
| How it works | One new page a day for everyone, a bigger scene weekly and a showpiece monthly; entries judged by people in pairs, names hidden |
| Drawing | Apple Pencil with pressure, tilt and hover; the S Pen and other styluses; or a finger, tapping a shape to fill it |
| Price | Free to download, and every competition is free to enter. PencilDrop Plus is an optional subscription with no ads in the app, more brushes and palettes, and extra pages to color, bought through the App Store or Google Play. |
| Prizes | Digital only (pages, palettes, brushes, frames, backdrops, badges, titles and Ink), with no cash value |
| The pages | Our line art is drawn with AI image generation, and a person checks every page before it goes out. |
| Google Play | play.google.com/store/apps/details?id=com.pencildrop.app |
| App Store | In review, link to follow |
| Media contact | Ashley Rowe, hello@altdevapps.com |
We don’t print a price for Plus here, because it differs by country and store. The app and its store listings show the current price, so please check one of them when you publish.
Key features
The same page for everyone
A new line-art page every day, a bigger scene every week and a showpiece every month, and everyone colors the same one.
Color stays inside the lines
Every shape on a contest page is mapped before it goes out, so a stroke never spills over an edge and one tap fills a whole shape.
Made for Apple Pencil
Press harder for richer color, tilt to shade and hover to preview the brush. The S Pen and other styluses work too, and so does a finger.
Judged by people, in pairs
Entries are shown two at a time with the names hidden, so every vote is about the coloring itself, and a first-timer’s page can beat a regular’s.
Leaderboards and streaks
Each drop has a global board and one for every country, with season standings and a daily streak worth keeping.
A time-lapse of every page
A finished page becomes a vertical video that fills with color from the first stroke, ready to share anywhere.
Quiet by design
There are no comments and no direct messages, so the art does the talking. An entry can be reported, or a colorist blocked, in two taps.
Four minutes or a whole evening
Tap each shape for a finished page in a few minutes, or shade and layer it over an evening. Work saves as it goes, offline too.
The founders
Ashley Rowe, co-founder · Short
Ashley Rowe is a co-founder of Alt Dev Apps, the independent Brisbane studio behind PencilDrop and BubSync. He made PencilDrop to give adults who color a reason to pick up the pencil every day, and a fair way to see how their work compares.
Ashley Rowe, co-founder · Longer
Ashley Rowe is a co-founder of Alt Dev Apps, an independent app studio in Brisbane that makes PencilDrop, an adult coloring app with a daily art contest, and BubSync, a shared baby tracker. With a background in technology and product development, Ashley built PencilDrop around a simple idea: if everyone colors the same page, the only thing left to judge is what each person made of it. The app shows entries side by side with the names hidden, so a first-timer’s page can beat a regular’s, and it leaves out comments and messages so the art does the talking.
Ashley Rowe, co-founder · With more personality
Ashley Rowe is an Australian founder and software builder, and a co-founder of the Brisbane studio Alt Dev Apps. PencilDrop started with a question he kept coming back to: why does a coloring app go quiet the moment the page is finished? In PencilDrop that is when it gets interesting. Everyone has colored the same page, other people judge the entries in pairs, and tomorrow there is a new one.
Sarah Brumbley, co-founder
Sarah Brumbley is a co-founder of Alt Dev Apps, the independent Brisbane studio behind PencilDrop and BubSync. Her role spans brand, product and customer experience, and she helps set the direction of the studio’s apps, from how they look to how they feel to use.
Longer bios are available on request from hello@altdevapps.com.
Quotes
All three may be attributed to Ashley Rowe, co-founder, Alt Dev Apps.
“Coloring is usually something you do on your own and then put away. We wanted to give it a shared moment: one page, the same for everyone, and a day to make it yours. Seeing all the different takes on the same page never gets old.”
“We wanted judging that rewards the coloring, not a follower count. Entries are shown in pairs with the names hidden, so the only question is which page you like more. Someone on their first day can beat someone who has colored for years, and we built it so that can happen.”
“PencilDrop is for grown-ups who want half an hour with a pencil at the end of the day. There are no comments and no messages, on purpose. It’s a quiet place to make something, and the art does the talking.”
Images
Every picture downloads on its own at full size, so there’s no need to take the whole kit for one. They’re free for editorial use in coverage of PencilDrop, with credit.
Logos
The mark, the wordmark and the two together, for light and dark backgrounds. Transparent PNG, and SVG with the type drawn as shapes, so no font is needed.
Store screenshots: tablet
The tablet panels from PencilDrop’s Google Play listing in Australia, so the words in them are in British spelling. They run as one strip in the store, so the strip is here whole as well.
Store screenshots: phone
The same five on a phone, as one strip and panel by panel.
Feature graphics
Example colorings
These are our own examples of what a page can become, each colored to a written color plan. They aren’t competition entries. The lighthouse runs from line art to a page done in a few minutes to one that took an evening.
Founders
Style notes
- The name is written PencilDrop: one word, a capital P and a capital D. Not “Pencildrop”, “Pencil Drop” or “Pencil-Drop”.
- PencilDrop is adult coloring, made for people 16 and over. Please don’t describe it as a children’s app or a coloring-in contest for kids.
- Every competition is free to enter. Prizes are digital and have no cash value, and PencilDrop Plus never changes how an entry is judged or what it can win.
- Our line art is drawn with AI image generation, and a person checks every page before it goes out. The example colorings in this kit are our own, not competition entries.
- The studio is Alt Dev Apps. The company is Rowe Digital Holdings Pty Ltd as trustee for the Rowe Digital Trust. PencilDrop is the app, not a company.
- Images are free for editorial use in coverage of PencilDrop, with credit: PencilDrop (the founders’ photos: Alt Dev Apps). © 2026 Rowe Digital Holdings Pty Ltd.
Something missing, or on a deadline? Email Ashley at hello@altdevapps.com. There are no forms here.